Posted on November 16, 2015
For immediate release:
ISIS Performance NA, LLC. announces we will be formally changing and rebranding our products to be known as ISR Performance Parts, LLC. immediately. The ISIS Performance brand has been a fast growing and innovative performance parts manufacturer for more than 6 years. We began using this name long before it became associated with the notorious terrorist organization.
We are appalled by the terrorist acts of the Islamic extremist group that the media has branded with the same word as ISIS Performance (I.S.I.S. the Islamic State of Iraq and Syria). We have been discussing a change in our brand name for some time now, however we felt we needed to remain committed to our name ISIS (The Egyptian goddess, mother of all creation), and not let the terrorists of the world dictate our business and lives. However it is apparent the time has come to remove ourselves from any negativity this word represents around the world.
This rebranding process will be an ongoing and deliberate change. There will be no interruption of our service to you, our valued customers. You can continue to expect the same quality products and customer service we have provided for many years past and into the future. A name is just a name. It is the people and the products that consumers such as you come to appreciate. We will always strive to meet or exceed your expectations, regardless of the name on the package.
For all of you who have previously purchased an ISIS Performance branded product, you are encouraged to contact us via email (info@ISRperformance.com) with your name and address and we will be honored to send you new ISR Performance branded decals to proudly display on your vehicle.
We greatly appreciate your past support and your continued effort to help us bring a positive light to this new brand image.
From the bottom of our hearts we thank all of the men and women of the U.S. armed services who put their lives on the line to keep our great country safe for each of us and our families every day. God Bless America!!!
ISR (Formerly ISIS) Performance Parts, LLC.
All prices are in USD